SpiceStack, Inc., is the designer and manufacturer of the clever and convenient SpiceStack spice rack. When they were ready to start selling their unique product online, they asked Little Green Cube for help.
Using our popular SimpleCommerceTM platform as a starting point, we built a simple but effective e-commerce website that quickly highlights the product benefits, and makes purchasing fast and easy. Because their offerings include just a couple products, this customized implementation forgoes the traditional product catalog in favor of a streamlined, one page order form that lets customers start their orders right from the homepage.
Because the SpiceStack is unlike any other spice rack available, we used our interactive photography product SpinrTM to let site visitors really get a feel for how it works. Shot and built in our own digital photo studio, the Spinr™ rotates and shows the product's unique drop-down drawer in action, when the user simply scrolls over the image with their mouse.
Plus, our site design ties in neatly with their other marketing efforts by prominently including a video player to accommodate their televised advertisement.
When the orders started rolling in, Little Green Cube worked with a third party fulfillment center that SpiceStack hired to ship their orders. We built a custom data file that integrated with their systems and set up an automatic feed to deliver the order information to the warehouse every day.
After the site had been up for months, we continued to work with SpiceStack in their ongoing efforts to drive sales. In addition to the standard Google Analytics code that helps track site traffic, we built alternate pages and integrated Google's Optimizer code throughout the site, allowing SpiceStack to test out different content through A/B testing.